Wrangler celebrates its 75th anniversary this year and what better way to mark that achievement than to create a project that is rooted in authentic heritage and propels the brand forward into the next seventy five years.

There has been explosive growth within the NFT art and collectibles industry, as well as huge potential for digital fashion in the metaverse. Wrangler has always been about new frontiers. What lies over the mountain. The undiscovered country. The restless confidence to seek out the next thing.

Wrangler is more than denim and rivets. It’s something deeper. A call to adventure. A stubborn determination to blaze its own trail.

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