How has technology played a part in Wrangler’s history?

Little known story, the first 'electronic brain' (or computer as we know them now) in the textile and clothing industry was installed by Blue Bell, Wranglers parent company in 1956. As technology has become more intervoven with our daily lives so has our brand. From e-comm expansion to 3D design, Wrangler has been using technology to reach our customers and now in new, innovative ways with digital ownership.