Wrangler's NFT has a soulful story at its heart which is the collaboration with the Grammy award winning artist Leon Bridges. The story of his discovery wearing Wrangler, and the custom heritage Wrangler suit he designed. Wrangler has packed this genesis NFT project with multiple innovations for a new digital economy. Firstly, connecting physical products to the blockchain, digitally animating the suit as an NFT artwork of a dance that Leon choreographed himself, offering utility to the community through real life exclusive access to events and finally, Wranglers first metaverse wearables.

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