Wrangler will still honor the past, while also looking to the future. Wrangler has always been about innovation, so they're excited at the opportunity to merge the physical and digital. Wrangler has always been about craftsmanship too, so they're excited to bring technology together with craft. Music has always been important, and with Leon Bridges we celebrate the heritage of their brand in new and distinctly modern ways.

Wrangler has always nurtured their community of collectors through their physical products. They now see an opportunity to bring that same ethos into the digital world.

Wrangler's products are steeped in heritage and built to last, that's why we've taken the same approach when creating the Mr. Wrangler NFT collection.

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